Bad Bunny

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I had never heard of Bad Bunny until about 60 days. Now he’s everywhere.

Feels like when Charlie Kirk got shot. Some dude I’d never heard of suddenly became the most important person in the world. Or so it seemed.

But let’s talk about the that Bad Bunny halftime show real quick.

I know you’ve heard a bunch about it, but here’s my take.

  1. Most Americans couldn’t understand or relate to the show. That doesn’t make it good or bad in any qualitative sense. It just makes it inaccessible to most of the American audience.
  2. You could still enjoy the show if you chose to– but most people had to affirmatively choose to enjoy it. We are not used to that. Entertainment is supposed to meet the audience where the audience is– and not vice versa. So people felt uneasy about it.
  3. Stated directly the show was not for the majority of Americans but that was by design. The folks who chose Bad Bunny didn’t care what the majority of Americans wanted or could easily consumer because they weren’t targeting them. Many Americans were offended by that. They shouldn’t be.
  4. The halftime show doesn’t belong to America. It belongs to the NFL– and they’re trying to make money, and this is how they will grow their market share worldwide. The NFL has already completely saturated the American market. It is not going to grow its viewership by appeasing American viewers who aren’t going anywhere anyway. It will grow its market by bringing in eyes from high-growth regions– in this case Latin America.
  5. Wouldn’t shock me at all if we soon have a Chinese or Indian performance at halftime soon. Again, this is all about money– not about reflecting American values, ideas, or culture.
  6. This is not something the president or any other politician should be whining about. This is just capitalism and the free market doing what it does. They should point that out– as I just did.
  7. I personally didn’t understand the show, but I didn’t hate it. It seemed fine and comparable to other halftime performances with music I don’t listen to. I understand none of these shows are designed to appeal to me– a middle-aged lawyer who is going to watch the game regardless.

So that’s that.

Be outraged if you’d like. But I think its kind of silly.

Fine with TP and Kid Rock creating their own halftime show.

Fine with anyone else doing the same.

But don’t fault the NFL for using their halftime show to try to bring in eyes from high-growth markets. That is just capitalism and that’s the most American thing of all.

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric J. Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 250 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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